VIP-POLYMERS TAKES A JOURNEY BACK TO MUNICH FOR IFAT2024.

The Stand

Two years since the last IFAT (which was the first big event after most travel restrictions had been lifted) VIP-Polymers were preparing for IFAT2024.

This time around it was decided to enlist the help of a stand builder to give the VIP booth a more eye catching look.  The marketing team investigated a number of options but ended up enlisting the help of Mavonorm-Global a polish exhibition specialist who work very closely with Messe Munchen on a number of trade events.

After the initial brief had been given Mavonorm’s design team got to creating a number of CAD examples for us to work with, the initial concept was tweaked and the final design was signed off, ready for the marketing team to create the artwork for the printed panels.

Literature, Giveaways and Promotional Video

With the stand design all underway the focus was on the printed literature, and with a number of updates and new products having recently been launched, it was a case of reviewing all of the current printed material, and updating where needed.

Whilst this was happening we were discussing what would be best for the giveaways, and it ultimately came down to what would take up less room when it came to transporting everything over to Germany, so branded pens and bottle opener key-rings were chosen.

A massive thank you to the team at PRINT4BIZ who helped us with all our printing requirements and giveaways, and turning everything around in a matter of weeks.

The final item that needed work on was the presentation video which would be running on the screen during the exhibition.  With the help of Jacob our Technical Design Engineer, and the marketing team we were able to create some really interesting and captivating 3D CAD Models to be used in the main presentation video.

The Main Event

After weeks of preparation it was time to pack up all of the samples, displays and marketing material and hand over everything to our shipping agent 24/7 Worldwide Exhibitions Ltd.  Flights and hotels booked we were ready to set off.

All the hard work had paid off, with a great start to the first day which only got better as the week went by.  We caught up with so many current customers and met plenty more potential customers from all over the world.

Compared to IFAT 2022 it was notable busier with many more nationalities attending, which opened up new and interesting opportunities in territories we had yet to discover.

Until next time thank you to all of you that took time out of you busy schedules and came to catch up with us, and a huge thank you to all of the VIP Team who helped make the exhibition a success.  A final thank you goes to Tobais from Crassus our German Distributor who came not only to help with translating but was more than happy to get stuck in helping breakdown and repack the stand at the end of the show, even with a 5 hour drive back home ahead of him.

For media inquiries, please contact:

Steve Clarke – Marketing Manager VIP-Polymers – steve.clarke@vip-polymers.com

Tel: +44(0)1480 442533 Mob: +44 (0) 7508 427068